A rebranding from the ground up
Through a collaboration with AD, Amsterdam-based artist management & bookings agency, we embarked on a journey to redefine their brand identity. Our approach included a minimalist reimagining of AD's previous logo and the creation of a distinct visual language.
Services
Brand identity
Motion design
Film
Recognition
Credits
Frank Jansen (Creative Direction)
Rick Böing (Motion Design)
Steve Rachmad (Music & Sound)
We used motion as a creative engine to visually reimagine the brand, letting movement guide the look, feel, and energy of its renewed expression.
DJ and producer Steve Rachmad contributed custom sound design to the brand reveal video, completing the experience and bringing the entire concept full circle. The result is a brand with a sense of resonance and timelessness, one that cuts through the noise and confidently stands out from the crowd.