We created a commercial for Edge, the real estate developer who has been setting the standard for healthy and sustainable places to live and work for more than 25 years. As Edge expands its focus from development to long-term building management, they asked us to help tell their next chapter. We distilled their constant drive for progress into the payoff 'Always moving forward' and crafted a film using one hundred percent existing footage from their extensive archives. The result is a dynamic story that shows how Edge continues to innovate and deliver on its belief that the world needs better buildings.
Concept
Storyboard
Voice over
Sound design
Film
Frank Jansen (Concept & Storyboard)
Edward Brandhorst (Edit)
Rick Böing (Motion)