Opportunity. For Everyone.
For forty years, ESM Private Business School has charted its own course. With a distinctive philosophy and programmes ranging from bachelor’s and master’s degrees to B2B courses, it brings an independent voice to Swiss education.
Services
Brand Strategy
Brand Identity
Website
Credits
Frank Jansen (Creative Direction)
Edward Brandhorst (Art Direction)
Seamless (Web Development)
Sjoerd Izebaud (Seagull motion)
Rick Böing (Brand motion)
We translated that spirit into a clear positioning, brand strategy, visual identity and a new website. The result gives ESM a bold, inclusive and unmistakable presence, ready for the future and true to its own beliefs.
An unexpected source of inspiration was Jonathan Livingston Seagull, shared with us by ESM’s management. The story of a seagull determined to follow its own path reflects the school’s philosophy. We made the seagull a living part of the brand identity, embodying the freedom to choose your own direction.
