How do you introduce a place that doesn’t exist yet? For NSI’s NOON, we created the concept, script, storyboard and sound design for a teaser film that brings the project to life through the rhythm of the city. Produced in collaboration with filmmaker Marc Driessen, the film moves between Amsterdam’s historic centre and the Zuidas, capturing moments of light, movement and connection that reflect the spirit of the brand.
Script
Storyboard
Edit
Sound design
Marc Driessen (Film)
Aline Janssen (Model)
Jarine Jansen (Styling)
Edward Brandhorst (Art Direction)
Frank Jansen (Creative Direction)
At the heart of the film is a simple thought: noon is more than a moment in time. It is a place where ideas meet, perspectives shift and people come together. Through a poetic voice-over, carefully curated scenes and immersive sound design, the film introduces NOON not by showing what it is, but by expressing what it feels like.
