For people, not systems
Other Degree set out to rethink how environments are designed for the way people work today. Their vision is clear: move beyond rigid systems and create spaces shaped around human rhythm, focus and connection. With such an ambitious and distinctive proposition, we had the opportunity to build something equally considered.
Services
Brand Strategy
Brand Identity
Credits
Frank Jansen (Creative Direction)
Edward Brandhorst (Art Direction)
We worked closely with co-founders Benine Dekker and Florijn Vriend to sharpen their positioning and translate their philosophy into a brand identity that reflects their unique approach. In the process, we explored how the degree symbol in their name could become more than just a typographic detail. By treating it as a spatial element, we developed a subtle visual language that plays with orientation, framing and negative space. The symbol becomes a quiet but distinctive gesture throughout the identity, echoing the way Other Degree looks at space from a slightly different angle.
The result is a brand that feels open, thoughtful and slightly unconventional. A visual and strategic framework that gives Other Degree the clarity and confidence to present their ideas and shape the conversation around human-centered space.
