In our collaboration with Schoeman, we were tasked with not only rebranding but also solidifying their market positioning. Through in-depth sessions with their team, we uncovered Schoeman's unique qualities: their agility, innovative approach, and pioneering spirit. We distilled these insights into a "forward-thinking" brand positioning, symbolically incorporating a forward slash in their visual identity. To underscore Schoeman's enduring presence in the Amsterdam real estate scene, we implemented a distinctive grid system, which also serves to showcase their robust and long-standing market position. The choice of Displaay's Saans font was deliberate, aiming for a classic and understated look that enhances the brand's essence without overshadowing it. This approach is designed to future-proof Schoeman, ensuring this 50 year old company lives for at least another 50.