Unwind in Nature at Strandeiland
Ballast Nedam Development approached us to shape the brand for Strandeiland, a new residential development in Amsterdam, adjacent to IJburg. Part of a major city expansion, the project focuses on around 200 homes and apartments, offering a unique blend of urban energy and natural retreat. Our role was to define its positioning, craft a distinct brand identity, and develop key assets.
Services
Brand Strategy
Brand identity
Motion design
Video
Website
Credits
Frank Jansen (Creative Direction)
Edward Brandhorst (Art Direction)
Rick Böing (Motion Design)
Seamless (Web Design)
Jasper Hulleman (Photography)
Marc Driessen (Film)
Through a series of deep-dive sessions, we uncovered a defining narrative: Strandeiland isn’t about choosing between the city or nature. it’s about having both. Designed for those who thrive in urban life but seek balance, it’s a place for ‘city winners, not city quitters.’ This thinking led to the pay-off ‘Unwind in Nature’, capturing the essence of living at Strandeiland.
