Creating new dimensions with G&S&
The Cube House
The Cube House
For the renowned real estate developer G&S&, we created a brand strategy and visual identity for their latest development, The CubeHouse, located at the Amsterdam Zuidas. The branding concept draws on the unique geometry and layered character of the building, resulting in a distinctive logo that reflects both its form and name.
From strategy to execution, our goal was to deliver a robust, comprehensible, and flexible identity—one that inspires and enables further creative exploration across touchpoints. The final brand provides a strong foundation for future storytelling, including the website developed by Stuurmen, which continues and expands on the visual and conceptual narrative we set in motion.
